Margot Rieve — digitally created fashion & travel persona

MOTION

Five and ten seconds, with sound. Ambient beds, no dialogue — made to sit under a brand's own voice.

PORTO, TRAMONTO · 10s

BOUGAINVILLEA · 10s

CALA, IBIZA · 10s

LITORALE · 5s

SPRING / SUMMER

Linen, cotton and bare arms. Rome before the crowds, Lisbon in the hour the light goes flat, an Adriatic stairway at noon.

White top and pale-blue pleated skirt in a cobbled Trastevere alley lined with potted plants — Nº 02 — TRASTEVERE, ROMA

Seated on a travertine ledge across from the Colosseum in flat midday sun — Nº 03 — COLOSSEO, ROMA

Cream structured midi dress on worn limestone steps in a narrow Dalmatian alley — Nº 04 — SCALINATA, DALMAZIA

At a Roman market fruit stall under a canvas awning hung with lemon garlands — Nº 05 — MERCATO, ROMA

Emerald shift dress at a tiled balustrade above Lisbon rooftops at golden hour — Nº 06 — MIRADOURO, LISBOA

Walking down stone steps beneath a canopy of pink bougainvillea toward the sea — Nº 07 — BOUGAINVILLEA

Powder-blue skirt suit with leather suitcases under the arches of Rossio station — Nº 08 — ROSSIO, LISBOA

Cream trench and knotted silk scarf on the deck of the Tagus ferry — Nº 09 — TEJO, LISBOA

Colour-block blazer at a green Lisbon kiosk in dappled shade — Nº 10 — QUIOSQUE, LISBOA

Terracotta bias-cut linen dress descending stone steps toward the fishing boats at Vernazza — Nº 11 — VERNAZZA, CINQUE TERRE

Emerald shift dress in a long gilded gallery with a frescoed ceiling — Nº 12 — GALLERIA, ROMA

SWIM / RESORT

One-pieces, two-pieces, open shirts. Terraces and volcanic coves — period silhouettes and current-season cuts, shot the same way.

Emerald one-piece on a striped deck chair beneath a scalloped umbrella at golden hour — Nº 13 — TERRAZZA

Patterned one-piece and straw hat on volcanic rock above a turquoise bay — Nº 14 — CALA

Cream ribbed one-piece under an open linen shirt, walking the water's edge at dusk — Nº 15 — LITORALE

Navy and white one-piece with a linen shirt, climbing stone steps from the sea — Nº 16 — SCOGLI

Mustard halter one-piece and silk headscarf on a wooden boat deck — Nº 17 — BARCA

Butter-yellow bandeau and sarong on a whitewashed Mykonos terrace with blue shutters and bougainvillea — Nº 18 — MYKONOS

Black two-piece on dark rock above a turquoise Ibiza cove, pines on the headland behind — Nº 19 — IBIZA

Sage triangle top and sarong with layered gold chains under a palapa on white Tulum sand — Nº 20 — TULUM

Chocolate two-piece under an open white linen shirt on the steps above Positano beach — Nº 21 — POSITANO

Butter-yellow bandeau and matching sarong against whitewash, blue shutters and bougainvillea — Nº 22 — MYKONOS, GIALLA

FALL / WINTER

Wool, corduroy and canvas. Lisbon coats against tile and tram-yellow; Montana in the register the era actually built for mountains.

Scarlet swing coat in front of the yellow Bica funicular — Nº 23 — BICA, LISBOA

Cream fisherman sweater and rust corduroy at a turquoise alpine tarn, Tobacco Root Mountains — Nº 24 — TOBACCO ROOT, MONTANA

Mustard coat at the wooden window of tram 28, morning light — Nº 25 — TRAM 28, LISBOA

Black suede fringed jacket and wide-brimmed hat among Joshua trees — Nº 26 — HIGH DESERT

Camel blazer at a marble café table with an espresso and a pastel de nata — Nº 27 — BAIXA, LISBOA

Denim jacket at a buck-rail fence above the Big Hole River, Pioneer Mountains behind — Nº 28 — BIG HOLE VALLEY, MONTANA

Corduroy blazer over a colour-block top in an alley under laundry lines — Nº 29 — ALFAMA, LISBOA

Rust wool sweater and canvas satchel before the red-brick Hotel Meade, Bannack — Nº 30 — HOTEL MEADE, BANNACK

Cobalt coat at a flower stall, tucking dahlias into a bicycle basket — Nº 31 — FLORES, LISBOA

EVENING

After the light goes. Bar brass and blue hour, a night train, wet cobbles, and the sodium glow of Rio and Mexico City.

Printed dress on the rocks at a harbour at sunset, moored sailboats behind — Nº 32 — PORTO, TRAMONTO

Black blazer and silk shirt at a candlelit table in an Alfama alley — Nº 33 — ALFAMA, NIGHT

Black bow-neck blouse at a marble hotel bar with brass fittings and amber bottles behind — Nº 34 — HOTEL BAR

Emerald satin dress on the lamplit calçada of Lapa, Rio de Janeiro at night — Nº 35 — LAPA, RIO

Camel trench and dark polo neck on a wet cobbled street outside a lit shopfront — Nº 36 — RUE MOUILLÉE

White halter jumpsuit with a gold chain belt on the Copacabana promenade at night — Nº 37 — COPACABANA, RIO

Burnt-orange silk shirt dress under jacarandas on a Colonia Roma street at night — Nº 38 — COLONIA ROMA, CDMX

Rust cardigan and a closed book by the window of a night train compartment — Nº 39 — NIGHT TRAIN

Emerald wool coat at a rooftop parapet at blue hour above a lit city — Nº 40 — BLUE HOUR

Portrait of Margot Rieve: auburn hair with a wispy fringe, freckles, tweed blazer, against a peeling plaster wall — MASTER — Nº 00

ABOUT

A contemporary wardrobe,
filtered through a 1960s eye.

Margot is based in Lisbon and grew up between Montreal and the UK — a former set-decoration assistant turned stylist and location scout, which explains both the wardrobe fluency and the travel cadence. She collects hotel matchbooks and 1960s airline ephemera. She will occasionally tell you a place was overrated.

Margot Rieve is digitally created. She is a synthetic persona: every photograph on this site is generated imagery, openly disclosed and labelled wherever it appears. The locations are real; the woman is art direction. No real person's likeness is used or referenced.

WORK WITH MARGOT

Send the product. Get the campaign back.

Margot is a complete art-direction service with an audience attached. No travel budget, no shoot day, no location permits, no weather. Send a product or a brief; the images come back in her world — structured tailoring, saturated colour, a 1968–72 eye — consistent from frame to frame and yours to use.

Product in frame

Your piece worn or held, shot in the location that suits it. Luggage, eyewear, outerwear, footwear, swim.

3–5 finished frames · about a week

Destination campaign

A place, styled and shot as an editorial set — for tourism boards, hotel groups and seasonal lookbooks.

8–12 frames, one location · about two weeks

Seasonal retainer

An ongoing run of campaign imagery on a monthly cadence, with the creative direction held steady across the season.

By arrangement

Every image is disclosed as digitally created and carries the platform's AI label. Paid posts run with #ad. Brands' legal teams tend to prefer this to the alternative.

Start a commission or write to margotrieve@gmail.com

A contemporary wardrobe,filtered through a 1960s eye.

Send the product. Get the campaign back.

Product in frame

Destination campaign

Seasonal retainer

A contemporary wardrobe,
filtered through a 1960s eye.